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Today’s headlines

Convenience has the upper hand over price in mobile retail

As retailers continue to up their investments in mobile, they need to be prepared for consumers who increasingly expect to do more than price check via their smartphones and tablets.

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Mobile users deposit more than $40B in checks via smartphones, tablets: Mitek

Consumers are embracing mobile devices for the ease and convenience they bring to everyday activities, such as using smartphones and tablets to deposit more than $40 billion into their accounts by snapping a picture of a check, according to Mitek.

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Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Julep taps SMS to drive loyalty, sales

Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.

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Applications ramps up mobile strategy with new Android apps

With its mobile traffic growing 96 percent year-over-year, and sister site are both ramping up their mobile strategy with new apps and the enhancement of existing ones.

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McDonald’s showcases Instagram campaign through mobile – Mobile Marketer

Mobile Marketer today – McDonald’s showcases Instagram campaign through mobile; CBS rolls out full-episode streaming app to drive viewership.

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Christie’s revamps real estate magazine via iPad app – Luxury Daily

Luxury Daily today – Christie’s revamps real estate magazine via iPad app; Oscar de la Renta revitalizes ecommerce with personalized fitting tool.

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Google lumping together desktop and mobile ads: Good or bad?

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

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