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Today’s headlines

Multichannel retail support Amazon boosts mobile promotion with live stream of SXSW concert
Amazon and Huawei teamed up to pair a live stream of a South by Southwest concert on the ecommerce giant’s site with a special offer for the handset manufacturer’s Honor 5X phone, pointing to how attention-getting content can boost mobile promotions. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Applications Nike laces up mobile sales via in-app store, on-demand coaching
Nike is cresting on a wave of mobile innovation with a new Nike+ application, which seeks to connect athletes with a personal store, customized product recommendations and invitations to retail events. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Applications Blaze fires up new app mixing payments and loyalty
Build-your-own pizza chain Blaze Fast-Fire’d Pizza is following big-name restaurants with a new mobile application that pairs loyalty with payments, reflecting the growing ubiquity of mobile food strategies. Entire article
Payments Not Your Average Joe’s brings mobile bill-splitting options to diners
Casual dining chain Not Your Average Joe’s is enabling customers to reorder items on their bills, split checks evenly among themselves and tip their servers via its new mobile application, showcasing the different digital options restaurateurs must provide their clientele. Entire article
Content Mobile Minutes: Snapchat wins SXSW; On-demand economy; Google, T-Mobile compromise; Affleck show on Go90
Today in mobile marketing – How Snapchat won this year’s SXSW; No, the on-demand economy isn’t about to implode; Google finds compromise with T-Mobile’s Binge-On; Ben Affleck, Matt Damon team for Go90 competition series ‘The Runner.’ Entire article
Content Fleeting micro engagements rise as mobile further crunches time – Mobile Marketer
Mobile Marketer today – Fleeting micro engagements rise as mobile further crunches time; Wendy’s new mobile microsite parodies fake burgers for viral impact. Entire article
Advertising Dior gives insider look at beauty on dedicated Instagram account – Luxury Daily
Luxury Daily today – Dior gives insider look at beauty on dedicated Instagram account; 95pc of email marketing deemed irrelevant by recipients. Entire article
Columns Digital product development does not end on Launch Day
There is no such thing as a finalized digital product. Instead, launch day should usher in the next phase of your hard work. Entire article
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