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Today’s headlines

Social networks IKEA exec: Selling through Instagram creates personalized user experience
NEW YORK – An IKEA executive at the 2015 Mobile Marketing Association Forum New York revealed that focusing locally and selling through Instagram are key to the retailer’s mobile strategy. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Multichannel retail support Brown-Forman leverages mobile to connect content, retail experiences
NEW YORK – A Brown-Forman executive at the 2015 Mobile Marketing Association Forum New York talked about how the company is using mobile to help drive patrons to the bar, reach drinking-age millennials and connect with consumers. Entire article
Applications 45pc of E*Trade’s daily users leverage Touch ID
NEW YORK – An E*Trade executive at the 2015 Mobile Marketing Association Forum New York revealed that 45 percent of the company’s daily users leverage its iOS 8 biometric security function, which enables users to sign into their account by pressing their finger against an identification button, proving that Touch ID is optimal for financial marketers. Entire article
Payments MasterCard tees up QkR mobile payments app at Arnold Palmer Invitational
MasterCard continues to raise awareness of its mobile payments capabilities at PGA Tour golf events, with attendees at the Arnold Palmer Invitational the first to get the chance to use the card network’s QkR mobile payments application. Entire article
Payments Waffle House reduces payment transaction times with tablet-based POS
Restaurant chain Waffle House has reduced transaction times for customers paying their bills by 79 percent since rolling out a tablet-based point-of-sale system. Entire article
Content Mobile Minutes: Apple’s Web TV service; Nintendo goes mobile; Ford returns to Microsoft; Apple Pay fraud
Today in mobile marketing – Apple plans Web TV service in fall; Nintendo joins smartphone era with plans for games, services; Ford turns back to Microsoft to build connected-car services; Pointing fingers in Apple Pay fraud. Entire article
Content Coca-Cola, MasterCard stress need for fact-based mobile marketing – Mobile Marketer
Mobile Marketer today – Coca-Cola, MasterCard stress need for fact-based mobile marketing; Acura exec: Consumers not yet ready for mobile offices. Entire article
Advertising Siloing guided selling tactics harmful to beauty sector conversions: L2 – Luxury Daily
Luxury Daily today – Siloing guided selling tactics harmful to beauty sector conversions: L2; Apple Watch not likely to impact growing interest in Swiss horology: report. Entire article
Columns Native mobile ads in a strange land
The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads. Entire article
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