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Payments
Samsung aims for bigger role in mobile payments with new Galaxy S4 phone

Samsung may be the biggest shipper of smartphones, but the Galaxy line so far has not been able to inspire consumers to shop via mobile the same way that the iPhone has, something Samsung hopes to change with the new Galaxy S4.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Content
Fandango launches new digital series to drive mobile site, app traffic

Fandango has rolled out a new video series that is devoted to the weekend’s top films on its applications and optimized site as part of the company’s new mobile update.

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Multichannel retail support
Express raises the bar for mobile through multifaceted campaign

Express is tying QR codes, SMS, social media and mobile Web together to bolster engagement and sales for NBC’s “Fashion Star” television show.

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Research
63pc would purchase from a mobile email: report

In a sign of the growing role that mobile email is playing for retailers, as many as 63 percent of consumers say they would make a purchase from an email received on a mobile device, according to a new report from BlueHornet.

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Marketing
Is mobile hastening the end of predictable behavior? – Mobile Marketer

Mobile Marketer today – Is mobile hastening the end of predictable behavior?; Local advertising spend on mobile to reach $1.9B this year: report.

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Advertising
Gucci drives traffic to mobile site via alluring ads on The Cut – Luxury Daily

Luxury Daily today – Gucci drives traffic to mobile site via alluring ads on The Cut; Are fashion designers the new branding tool?

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Columns
Biology and the Off-Balance Sheet Showroom

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

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