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Today’s headlines

American Red Cross raises $2.6M for Japan via mobile 
 
The American Red Cross is committed to raising money via mobile for the victims of the earthquake and tsunami that hit Japan last week. Entire article
Mcommerce Summit New York May 12: Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television 
 
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article
Crumbs iPhone app sells gift certificates to drive sales and in-store visits 
 
Crumbs Bake Shop has rolled out a one-of-a-kind incentive within its newly launched iPhone application to drive sales and increase visits to its stores. Entire article
Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context 
 
How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31. Entire article
Black Eyed Peas rewards fans via mobile challenges 
 
By Rimma Kats
 
The Black Eyed Peas is rewarding their fans via several mobile challenges that they can complete to unlock rewards. Entire article
Neiman Marcus challenges in-store customers to earn mobile game rewards – Luxury Daily 
 
Luxury Daily today – Neiman Marcus challenges in-store customers to earn mobile game rewards; Gilt City takes experiences to Facebook Deals. Entire article
7 different approaches to mobile couponing 
 
What will separate retailers who are successful with mobile couponing from those who are not will be the approach they take to mobile coupons. Entire article
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