Today's headlines

Advertising American Red Cross raises $2.6M for Japan via mobile
By Giselle Tsirulnik
	The American Red Cross is committed to raising money via mobile for the victims of the earthquake and tsunami that hit Japan last week. Entire article

Events Mcommerce Summit New York May 12: Target, Jos. A. Bank, HSN, Carrabba's Italian Grill, Jewelry Television
By Staff reports
	Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba's Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article

Applications Crumbs iPhone app sells gift certificates to drive sales and in-store visits
By Giselle Tsirulnik
	Crumbs Bake Shop has rolled out a one-of-a-kind incentive within its newly launched iPhone application to drive sales and increase visits to its stores. Entire article

Webinars Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context
By Staff reports
	How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31. Entire article

Applications Black Eyed Peas rewards fans via mobile challenges
By Rimma Kats
	The Black Eyed Peas is rewarding their fans via several mobile challenges that they can complete to unlock rewards. Entire article

Advertising Neiman Marcus challenges in-store customers to earn mobile game rewards - Luxury Daily
By Staff reports
	Luxury Daily today - Neiman Marcus challenges in-store customers to earn mobile game rewards; Gilt City takes experiences to Facebook Deals. Entire article

Columns 7 different approaches to mobile couponing
By a MCD columnist
	What will separate retailers who are successful with mobile couponing from those who are not will be the approach they take to mobile coupons. Entire article

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