Today's headlines

Merchandising
How retailers should merchandise on mobile

Mobile is a different experience than online and retailers should take that into account when merchandising on the mobile channel.

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Payments
PayPal upgrades app to enable “Bump” money transfers

PayPal has unveiled version 2.0 of its Send Money application, which gives iPhone and iPod touch customers secure mobile access to their money worldwide.

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Applications
Valpak introduces Android app to reach budget-conscious younger demographic

Valpak has expanded its mobile couponing application to Android users and consumers who are on a tight budget.

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Research
Mobile coupons have not reached mass market yet: Forrester

Consumers and advertisers are curious about mobile coupons, but their challenges and limited consumer usage mean they do not need to be an immediate priority, according to Forrester Research.

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