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Q&A
Priceline CMO eyes bigger role in on-property purchases via mobile

Priceline wants a bigger role throughout the travel experience, such as enabling hotel check-ins or on-site purchases, and views mobile as essential to realizing these goals.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Multichannel retail support
Google store could bring much-needed innovation to physical retailing

Google is likely to bring its significant resources to bear in reimagining the traditional retail experience when it opens its first bricks-and-mortar location, a move that could be imminent.

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Applications
LivingSocial tries to stay relevant with app update

LivingSocial has revamped its mobile application with features such as Passbook integration and faster load times, but it remains to be seen if the deal app can get the upper hand over competitors such as Groupon.

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Applications
Fidelity brings NetBenefits to iPad users to meet tablet demand

Fidelity Investments is expanding its smartphone application NetBenefits to the iPad to meet a growing tablet market.

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Marketing
Industry divided on significance of location technology, data – Mobile Marketer

Mobile Marketer today – Industry divided on significance of location technology, data; How the biggest news organizations tackle the mobile homepage.

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Advertising
McLaren keeps it simple and smooth for 650S app – Luxury Daily

Luxury Daily today – McLaren keeps it simple and smooth for 650S app; Van Cleef & Arpels debuts Flipboard magazine to house social content.

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Columns
Amazon Prime’s price increase could open door for rivals

Amazon’s recent decision to raise the cost of a Prime membership will test some of the limits of paid loyalty among its core audience and could open the door for rival Internet retailers.

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