Sears Holdings Corp. is letting consumers buy online and pickup in-store via various mobile platforms, a key element of its strategy to drive sales by connecting its bricks-and-mortar stores to the digital world.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba's Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.
Mobile Commerce Daily reported that Safeway placed Digimarc-watermarked ads within The Oregonian newspaper. Safeway has notified Mobile Commerce Daily that it does not have a business relationship with Digimarc.
Far too many marketers err in stating that they are too inundated with meeting the challenges of using mobile to apply any deeper racial demographic behavior to the new platform.