Today's headlines

Database/CRM
Supermarket chain A&P debuts mobile coupons with brand participation

Supermarket chain A&P tapped Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.

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Applications
MasterCard rolls out BlackBerry app to expand its ATM mobile offering

MasterCard has debuted its ATM Hunter application for RIM’s BlackBerry, giving users the ability to find the nearest ATM anywhere in the world.

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Multichannel retail support
Complexity of landscape puzzles some retailers: eTail delegate

PALM DESERT, CA – As the first ecommerce show of the year, eTail West was a harbinger of concerns and opportunities around mobile commerce. The main issues?

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Columns
Five mobile touch-points for customer relationship marketing

While any nascent marketing medium is as much about the journey as it is about reaching a destination, it is safe to say that in 2010, mobile marketing will reach that highly anticipated tipping point.

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