Supermarket chain A&P debuts mobile coupons with brand participation
By Dan Butcher
Supermarket chain A&P tapped Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.
MasterCard rolls out BlackBerry app to expand its ATM mobile offering
By Rimma Kats
MasterCard has debuted its ATM Hunter application for RIM’s BlackBerry, giving users the ability to find the nearest ATM anywhere in the world.
Multichannel retail support
Complexity of landscape puzzles some retailers: eTail delegate
By Mickey Alam Khan
PALM DESERT, CA – As the first ecommerce show of the year, eTail West was a harbinger of concerns and opportunities around mobile commerce. The main issues?
Five mobile touch-points for customer relationship marketing
By a MCD columnist
While any nascent marketing medium is as much about the journey as it is about reaching a destination, it is safe to say that in 2010, mobile marketing will reach that highly anticipated tipping point.
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