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Today’s headlines

Payments Amazon eyes selfie payments but starring role not guaranteed
Amazon joins a growing list of companies, including MasterCard and Alibaba, betting on facial recognition to appeal to young consumers and address security concerns for mobile payments, but whether the popularity of selfies can translate into commerce has yet to be proven. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Applications Uber’s industry-hopping tactics bring the brand to mobile ordering
Uber, which has eclipsed its ride-sharing competitors by engaging in a slew of brand partnerships and consistently expanding its services, is now enabling consumers in select cities to order food delivery from local restaurants via a standalone application. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Applications EBay streamlines shipping for sellers with expanded Shyp rollout
Peer-to-peer digital retailer eBay is simplifying what is usually a complicated process for its sellers by expanding its partnership with mobile application Shyp, providing users with streamlined shipping. Entire article
Strategy Last Minute Travel shakes up mobile-enabled travel with activity-booking app
Last Minute Travel is differentiating itself from the plethora of online travel agencies by introducing a new standalone booking application for activities, enabling consumers to instantly purchase tickets for sporting events, shows and various attractions. Entire article
Content Mobile Minutes: GM and Lyft; Amazon livestreams Julia Child; Refugee crisis; Customer service and mobile
Today in mobile marketing – Lyft and GM roll out car rental program to attract more drivers; Why is Amazon livestreaming Julia Child and Bob Ross?; Text messaging may solve one major problem in the refugee crisis; Retailers must put mobile technology at heart of customer service strategy or lose out, says SOTI. Entire article
Content Why virtual reality is potentially brands’ next lucrative storytelling medium – Mobile Marketer
Mobile Marketer today – Why virtual reality is potentially brands’ next lucrative storytelling medium; Q&A: Ruby Tuesday woos young moms via mobile and social. Entire article
Advertising Sotheby’s slips into consumers’ pockets with new mobile app – Luxury Daily
Luxury Daily today – Sotheby’s slips into consumers’ pockets with new mobile app; Dior captures casual elegance of signature bag through celebrity, craftsmanship. Entire article
Columns 7 best-practice tips for mobile video advertising
It is all for nothing if mobile video ads do not work with the specific challenges of mobile devices. Entire article
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