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Today’s headlines

Marketing Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile
Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Multichannel retail support L’Oreal moves pawn into mobile space with scanning platform partnership
L’Oreal is furthering its stake in the mobile space by partnering with commerce platform PowaTag to enable users to purchase beauty products by scanning cosmetics in magazine ads or in stores with their smartphones, proving that scan-to-shop abilities are still a hit with consumers. Entire article
Search Mobile devices top online searches for local products: report
Consumers are increasingly turning to mobile devices over desktop when searching for information for local services and products, with 60 percent turning to smartphones and tablets for initial research, proving that brands must leverage geo-targeted advertisements to ramp up mcommerce, according to a report from the Local Search Association. Entire article
Web site development Urban Decay’s mobile conversion jumps 150pc with Pinterest-like experience
Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web, enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate. Entire article
Content Gilt exec says mobile marketing must consider audience and experience – Mobile Marketer
Mobile Marketer today – Gilt exec says mobile marketing must consider audience and experience; CBS All Access subscriptions boosted by live streaming The Grammys. Entire article
Content Mobile Minutes: Meerkat as new Snapchat; Photobucket app; Shopping with Apple Watch; Device syncing
Today in mobile marketing – Meerkat’s disappearing videos ride the Snapchat wave; Photobucket ropes its founder back in with app purchase; Here’s what shopping with Apple Watch will look like; Device syncing: Call from computers and text from tablets. Entire article
Advertising Breitling positions mobile connectivity as timepiece accompaniment – Luxury Daily
Luxury Daily today – Breitling positions mobile connectivity as timepiece accompaniment; Luxury brands target affluents attending Hong Kong Art Week. Entire article
Columns How Apple could redefine luxury – or not
The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury. Entire article
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