Today's headlines

Applications Merrill Lynch taps mobile to improve customer service and boost revenue
By Dan Butcher
	Bank of America’s Merrill Lynch has launched applications for Apple’s iPhone and iPad and Research In Motion’s BlackBerry devices for clients of Merrill Lynch Wealth Management and Merrill Edge. Entire article

Events Mcommerce Summit New York May 12: Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
By Staff reports
	Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article

Applications La Quinta Inns & Suites encourages hotel bookings via mobile
By Rimma Kats
	La Quinta Inns & Suites is keeping up with its on-the-go consumers via a mobile application that lets them find and book a hotel. Entire article

Webinars Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context
By Staff reports
	How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31. Entire article

Applications US Bank enables mobile image-based check deposit
By Rimma Kats
	U.S. Bank is letting users of various smartphone devices deposit checks and monitor credit card activity via new enhancements made to its mobile financial services. Entire article

Advertising BMW MMS campaign achieves 30pc conversion rate – Luxury Daily
By Staff reports
	Luxury Daily today - BMW MMS campaign achieves 30pc conversion rate; Nordstrom sued for allegedly misleading consumers. Entire article

Columns Is your product information mobile-ready?
By a MCD columnist
	Mobile commerce can be a powerful channel for sales and marketing success or a fast track to frustration. What makes the difference? Sound product information. Entire article

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