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Today’s headlines

 
Research US ecommerce sales to hit $370B by 2017, fueled by mobile: Forrester
 
Kraft brand Philadelphia with Cadbury is helping drive in-store sales for retailers by offering shoppers cash back on their purchases via a mobile application.  Entire article
Marketing Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester
 
Mobile users continue to adopt mobile payments for purchases under $10, with LevelUp reporting that approximately 3,000 transactions have been completed so far at the South by Southwest conference with an average sale of $7.87. Entire article
Advertising Teva tries geo-targeting to drive shoe sales
 
Mobile Marketer today – Consumers want more control over personal info shared via mobile apps; Direct response advertisers uncover new opportunities in mobile apps. Entire article
Advertising Franck Muller connects print, social media via QR code – Luxury Daily
 
If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out. Entire article
 
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