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Today’s headlines


Messaging
Mobile fundraising kicks in for Japan catastrophe

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

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Events
Mcommerce Summit New York May 12: Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Research
94pc of consumers would make a mobile payment if secure: report

Despite the fact that there is a high level of interest from consumers in making mobile payments, security concerns are the largest barrier to market growth and consumer adoption, according to a report by Mobio Identity Systems.

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Webinars
Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

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Applications
Omaha Steaks aims to influence purchase intent of iPad users

Omaha Steaks’ new commerce-enabled Steak Time application for Apple’s iPad is designed to keep the brand top of mind and influence the purchase decisions of affluent early-adopters.

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Advertising
Elle measures latest luxury runway shows with iPad app – Luxury Daily

Luxury Daily today – Elle measures latest luxury runway shows with iPad app; What luxury brands are doing to help Japan victims.

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Columns
It’s time for bricks-and-mobile

There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.

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