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Today’s headlines


Legal/privacy
Licensed car-service apps challenge Uber’s dominance

As new application-based taxi services such as Uber and Lyft face challenges for not following regulations, a more conservative approach from Carmel Limousine shows how marketers can work within the legal system effectively.

Entire article

Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

Entire article

Software and technology
Somo exec: IBeacon messaging friction reduced, presenting opportunities and challenges

NEW YORK – A Somo executive at the fifth annual Mobile Marketing Day conference said that Apple’s iOS 7 update is good news for marketers just now beginning to leverage iBeacons, but could squash future efforts at owning the experience.

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Messaging
Mobivity exec: Merchants narrow in on quality text messaging conversations

NEW YORK – A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year’s Telephone Consumer Protection Act update is beginning to even out, with savvy marketers focusing more intently on quality versus quantity.

Entire article

Applications
YPlan exec claims real-time data is linchpin to mobile commerce

NEW YORK – YPlan’s chief executive at the fifth annual Mobile Marketing Day conference revealed how the company plans to roll out its events-based mobile application to markets outside of New York, London and San Francisco.

Entire article

Marketing
Movie streaming on mobile a fast-emerging issue for studios – Mobile Marketer

Mobile Marketer today – Movie streaming on mobile a fast-emerging issue for studios; Why Earth’s Best bets on Facebook to target mobile moms.

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Advertising
Baselworld 2014 mobile app encourages social sharing – Luxury Daily

Luxury Daily today – Baselworld 2014 mobile app encourages social sharing; Young affluents provide the best growth potential: study.

Entire article

Columns
How mobile helps cut costs

Proper communication with customers via mobile outreach would not only reduce marketers’ stress from the uncertainty, but also decrease the cost of lost productivity.

Entire article

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