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Marketing
Hooters expands mcommerce reach with mobile coupon push

Hooters of America is attracting consumers to its locations with new coupons they can redeem for food specials through the end of March.

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Applications
Rita’s Italian Ice harnesses power of mobile to build loyalty club

Rita’s Italian Ice is using QR codes and a mobile application to promote the company’s annual Free Ice day, as well as build up its new loyalty club.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Database/CRM
Belk’s taps mobile for giveaway promotion, making daily entry easy

Department store chain Belk is celebrating its 125th anniversary with a multichannel sweepstakes that leverages mobile to make it easier for customers to enter.

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Applications
Western Union grows mobile portfolio with bill paying apps

Global payments provider Western Union is rolling out two new mobile applications to help businesses offer mobile bill payments to consumers.

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Marketing
FTC urges mobile marketers not to cut corners when designing around small screens – Mobile Marketer

Mobile Marketer today – FTC urges mobile marketers not to cut corners when designing around small screens; 55pc of mobile search conversions happen in one hour: study.

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Advertising
Burberry boosts spring/summer campaign with branded mobile ads – Luxury Daily

Luxury Daily today: Burberry boosts spring/summer campaign with branded mobile ads; Is Tiffany’s lawsuit against Costco worth it?

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Columns
Why broadcasters should be crushing it with mobile

What could be more powerful and frankly convenient than selling spot, Web, email and mobile in one fell swoop to advertisers who want to simplify the landscape and still hit their targets?

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