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Today’s headlines


Database/CRM
Safeway encourages ecommerce sales via scannable print ads

Safeway has placed ads into The Oregonian newspaper that let readers scan the ad with their mobile phone to receive a coupon on their device.

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Applications
StubHub increases mobile ticket sales via Android app

EBay’s StubHub is letting consumers buy and sell tickets to sports, music and theatre events via an Android application.

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Events
Mcommerce Summit New York May 12: Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Webinars
Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

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Research
More than half of smartphone owners use mobile devices in retail stores: study

More than half of smartphone owners are using their devices to enhance their shopping experience by comparing prices, finding store locations and checking for discounts, including two-thirds of those under 35.

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Applications
Museum Quality Framing rolls out mobile app to increase purchase intent

Museum Quality Framing has rolled out a mobile application that lets consumers pick and buy custom framing for their iPhone photos via their smartphone.

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Advertising
How SMS advances luxury CRM efforts – Luxury Daily

Luxury Daily today – How SMS advances luxury CRM efforts; Neiman Marcus struts its stuff via branded social hub.

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Content
Submissions invited for new Classic Guide to Mobile Commerce

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

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Columns
Three rules of the mobile Web

Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.

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