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Today’s headlines

Starbucks reduces mobile payments friction as app’s reach grows

Starbucks’ plan to dominate mobile commerce is becoming a bit clearer with a new application revamp that puts payments front and center.

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How The North Face uses voice search to drive mcommerce sales

Outdoor gear and apparel retailer The North Face continues to see strong results from its use of natural language and voice-enabled search, helping its sites across mobile and desktop in several European counties to deliver a 35 percent increase in search conversion rate and 24 percent increase in revenue from search.

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Hertz opts for mobile email over messaging to enhance loyalty program

Hertz has improved its car rental loyalty program and added mobile email alerts to provide up-to-the-minute information for its members.

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LevelUp supports wearables payments app with giveaway

LevelUp is now accessible via the Pebble smartwatch, and to support the launch, the mobile payments company will award the seven millionth LevelUp transaction with a free Pebble watch and LevelUp credit.

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How Anheuser-Bush builds digital dominance on back of second-screen app – Mobile Marketer

Mobile Marketer today – How Anheuser-Bush builds digital dominance on back of second-screen app; P&G, Coca-Cola eye bigger role as mobile video producers.

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Burberry affirms Instagram’s sway via campaign announcement – Luxury Daily

Luxury Daily today – Burberry affirms Instagram’s sway via campaign announcement; Aston Martin packs app with bespoke options.

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What is Apple’s commerce and payments strategy?

Apple has made big leaps forward in the past by owning entire ecosystems, and the payments space has so many historically entrenched players that displacing them would be difficult.

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