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Today’s headlines

Walmart propels Easter sales via interactive mobile campaign

Walmart is persuading consumers to stock up on Easter treats with a mobile advertising campaign that drives in-store traffic and online sales.

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Applications expands mobile repertoire with Windows 8 app is enticing consumers to book their next trip through mobile with a new application designed specifically for the Windows 8 tablet.

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Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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20pc of tablet owners will pay bills via devices by 2017: study

One in every four tablet owners will use their devices to pay and manage their bills in the next five years, according to a new study from Juniper Research.

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Software and technology
Adspace Digital Mall Network implements NFC to bolster consumer interaction

Adspace Digital Mall Network has teamed up with Blue Bite to install near field communication technology into 140 malls and interact with shoppers in a new way.

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How Instagram is fueling Web design – Mobile Marketer

Mobile Marketer today – How Instagram is fueling Web design; Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign.

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BMW shows off safety-mindedness with family communication app investment – Luxury Daily

Luxury Daily today: BMW shows off safety-mindedness with family communication app investment; Chanel flaunts timeless relevancy in jacket film.

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Avoiding lower click-through rates tied to emails viewed on mobile devices

The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.

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