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Today’s headlines

Revenue Sephora’s digital gifting revenue takes off with CashStar
Sephora is experiencing a digital gifting revenue growth rate that is eight times faster after its integration with prepaid commerce solution CashStar, proving that offering the capability on standalone mobile applications can ramp up gift card sales. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Applications Build.com’s product finder app matches home improvement items from a photo
Online home improvement retailer Build.com is making it easier for shoppers to identify their favorite home décor items on the go by submitting a photo using the new Smarter Product Finder mobile application. Entire article
Research Mobile boarding passes to number 1.5 billion by 2019: report
One-third of airline boarding passes will be delivered via mobile devices by 2019, supporting efforts to drive mobile ticket purchases, according to a new report from Juniper Research. Entire article
Multichannel retail support Hooters links loyalty app downloads to NCAA March Madness sweepstakes
Hooters is bringing the heat during college basketball’s March Madness tournament by letting users of its mobile loyalty program increase their chances at sweepstakes prizes that include a trip to the championship game and a chance to throw out the first pitch at a spring training baseball game. Entire article
Payments Jamba Juice squeezes Apple Pay to deliver more consumer convenience
Jamba Juice, continuing its effort to streamline the customer experience, has integrated its operations with Apple’s mobile payments solution, providing an easy, secure and private way for consumers to pay for their fresh juices, smoothies and energy bowls. Entire article
Content Mobile Minutes: Google to buy InMobi; Apple’s Force Touch for iPhones; Kik’s child protection; Google’s Calendar app
Today in mobile marketing – Google in early talks to buy Indian mobile ad firm InMobi; Apple may bring ‘Force Touch’ to new iPhones; Kik adds tools to prevent child exploitation on messaging app; Google’s Calendar app finally arrives on the iPhone. Entire article
Marketing Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads – Mobile Marketer
Mobile Marketer today – Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads; Pepsi Challenge is updated with global reach in major social push. Entire article
Advertising BMW, Starwood ahead of the curve with Apple Watch apps – Luxury Daily
Luxury Daily today – BMW, Starwood ahead of the curve with Apple Watch apps; Asia Week infiltrates New York luxury scene. Entire article
Columns Top 3 metrics that ecommerce companies cannot live without
In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes. Entire article
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