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Payments
Lord & Taylor innovates mobile payments with cross-channel bitcoin strategy

Lord & Taylor and its Canadian counterpart Hudson’s Bay Company are now accepting bitcoin payments through the mobile application Pounce, enabling customers to purchase directly from a print ad.

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Multichannel retail support
Abercrombie & Fitch aims to recoup losses with new loyalty, merchandising strategy

Abercrombie & Fitch hopes to get some of its mojo back with a new focus on college students who are more in tune with mobile loyalty programs and lower price points than fickle teenagers.

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Research
Mobile payment users spend twice as much: report

Mobile payment users, on average, spend approximately twice as much through all digital channels than those not using mobile payments, according to a new report from business consulting firm Bain & Co.

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Payments
Chicago to roll out city-wide mobile payments for parking

The City of Chicago will be introducing a pay-by-mobile program for parking this spring to bring more convenience to its residents.

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Marketing
How automakers marry display and video ads for mobile potency – Mobile Marketer

Mobile Marketer today – How automakers marry display and video ads for mobile potency; How Staples rapidly iterates in mobile to address online shift.

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Advertising
Saint Laurent banks on celebrity status for The Cut mobile ad – Luxury Daily

Luxury Daily today – Saint Laurent banks on celebrity status for The Cut mobile ad; Luxury fashion brands immerse consumers in runway experience.

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Columns
Why mobile is central to omnichannel customers

Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.

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