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Today’s headlines


Banking
Will mobile banking fees turn away consumers?

PNC bank is reportedly considering charging customers a fee when they use their mobile phones to deposit a check, a service that is now free.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Messaging
Macy’s links mobile and TV for real-time engagement

Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.

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Applications
ShopRite simplifies grocery shopping with new mcommerce app

ShopRite is making it easy for customers to complete their grocery shopping with a new mobile commerce application that lets users place an order and schedule a time for delivery or pick-up.

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Applications
Dell introduces suite of mobile apps to drive mcommerce growth

Dell Services has rolled out a suite of mobile applications to help enterprises design a mobility strategy, as well as develop and manage custom apps to enhance productivity and customer experiences.

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Marketing
Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot – Mobile Marketer

Mobile Marketer today – Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot; New York’s Daily News digs into location for news personalization.

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Advertising
Are fashion and jewelry marketers avoiding rich mobile media? – Luxury Daily

Luxury Daily today – Are fashion and jewelry marketers avoiding rich mobile media?; Jaguar widens social media circle via British F-Type campaign.

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Columns
Why A/B testing for mobile messaging is a must

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.

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