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Today’s headlines

Columns 10 mobile metrics to measure engagement
Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Database/CRM McDonald’s loyalty strategy matures beyond mobile coupon enticement
McDonald’s is reportedly developing a rewards program that hinges on targeted offers for driving frequency and discounts based on previous purchases instead of relying on broad-appeal coupons, as the chain has done in the past. Entire article
Search Google tackles online travel agencies with vacation-booking tool on mobile
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile search – a tactic that could put a dent in online travel agencies’ bookings. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Gaming Sears boosts St. Patrick’s Day anticipation with in-app instant win game
Sears is tapping into the luck of the mobile application this St. Patrick’s Day by introducing a themed instant win game for Shop Your Way members. Entire article
Multichannel retail support Bag Borrow or Steal’s mobile Web experience integrates content, commerce
Bag Borrow or Steal is combining content and commerce in a new app-like mobile Web experience that integrates its blog, Twitter and Instagram feeds with direct links to featured items that can be purchased. Entire article
Content Mobile Minutes: Square; Yahoo and NHL; Developers and encryption; Massage apps
Today in mobile marketing – Square loses 20 cents per share, reports $374M in revenue; Yahoo, NHL enter pact to stream four live games a week; Amid Apple’s FBI fight, app developers are ramping up encryption; On-demand massage apps are thriving. Entire article
Content How to effectively take advantage of carousel advertising – Mobile Marketer
Mobile Marketer today – How to effectively take advantage of carousel advertising; Pizza Hut adds math problems to blog for Pi Day contest. Entire article
Advertising Lexus pushes first GS F with tactile mobile ad – Luxury Daily
Luxury Daily today – Lexus pushes first GS F with tactile mobile ad; Neiman Marcus takes South by Southwest attendees back to school. Entire article
Columns How luxury brands should target India’s super-rich
This exclusive report spells out the state of India’s luxury market, with an emphasis on demographics, consumer attitudes, what is working and what is not, as well as a roadmap for brands and retailers to establish themselves in the world’s fastest-growing market economy. Entire article
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