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Today’s headlines

Strategy Starbucks craves double shot of mobile ordering with expansion
Starbucks is likely to see sales bubble over as the brand rolls out its Mobile Order and Pay functionality to the Pacific Northwest, cementing its status as a mobile leader to beat in the crowded food and beverage sector, which counts Taco Bell and Dunkin’ Donuts as major competitors. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Software and technology Apple Watch may face uphill trek in driving mobile commerce
The Apple Watch will play a role in driving lower-value tap-and-go mobile proximity payments in travel and transit, but its likelihood of becoming a mainstream platform for mobile commerce is debatable due to lack of scale, high price points and a perception among consumers that wearables are novelty products. Entire article
Payments Marriott International checks in Apple Pay for extended stay
Marriott International is gearing up to streamline the check-in process even more for travelers by becoming the first global hotel brand to integrate Apple Pay, displaying further evidence that the mobile payments sector and the hospitality industry are becoming steadily more intertwined. Entire article
Applications Target, Fandango, Expedia jump in with Apple Watch apps
Leading mobile merchants such Target, Fandango, Expedia, eBay and Citi recognize an opportunity to extend the convenience of smartphone applications by having Apple Watch apps available when the device launches next month. Entire article
Search EBay Classifieds bumps up search experience for mobile, tablet users
EBay Classifieds is teaming up with search advertising network adMarketplace to augment the search experience for mobile and tablet users as the site experiences an influx of visitors from mobile platforms. Entire article
Content Mobile Minutes: Google promotes mobile future; Apple Watch’s apps; Twitter’s Chinese foothold; Chelsea FC app
Today in mobile marketing – Google prepares algorithm change; website owners must migrate to mobile; Apple Watch success will hinge on apps; Twitter opens Hong Kong office, gains China foothold; Chelsea FC partners with mobile app centered around soccer conversations. Entire article
Content Brands weigh pros and cons of global vs. localized apps – Mobile Marketer
Mobile Marketer today – Brands weigh pros and cons of global vs. localized apps; Biore ramps up new product awareness with social media contest. Entire article
Advertising Fontainebleau seeks mobile Web to connect with guests – Luxury Daily
Luxury Daily today – Fontainebleau seeks mobile Web to connect with guests; Fendi prepares for ecommerce with new Web site. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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