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Today’s headlines

Multichannel retail support
Express profits from extending online offers in-store via mobile

Express is doubling down on mobile in-store offers to drive sales across channels while at the same time attracting new customers.

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Macy’s scores on tablet shopping with digital spring catalog

Macy’s new tablet-optimized digital catalog highlights the potential that retailers have with bigger devices in building a comprehensive, interactive shopping experience.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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McDonald’s Sweden takes mobile payments to the next level

McDonald’s Sweden is integrating mobile payments into its application to deliver the best service to its customers and create new utility.

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Magnolia Bakery sweetens offer via mobile loyalty, payments app

Magnolia Bakery is developing a mobile loyalty and payments application that will feature a different reward each month based on users reaching a certain number of purchases.

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Mobile, user-generated content unlock millennial marketing potential – Mobile Marketer

Mobile Marketer today – Mobile, user-generated content unlock millennial marketing potential; Brisk looks to social, mobile to reach millenials with original content.

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Gucci taps top DJs for Spotify hub to extend Bamboo Fringe efforts – Luxury Daily

Luxury Daily today – Gucci taps top DJs for Spotify hub to extend Bamboo Fringe efforts; Macallan targets tech entrepreneurs at SXSW with Instagram.

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Tips on simple and personalized mobile design

The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.

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