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Research
Retailer enthusiasm for mobile payments tempered by power struggles in industry

Uncertainty about the technical future of mobile payments was named as a top business challenge, with 76 percent of retailers agreeing, according to a new report from RSR Research.

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Advertising
Taco Bell taps mobile to drive in-store traffic for new Doritos Cool Ranch tacos

Taco Bell is beefing up its mobile efforts with a new initiative incorporates mobile and helps the fast food giant get the word out about its new items.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Advertising
Bose pinpoints location-based advertising to build mobile presence

Consumer electronics retailer Bose is betting on mobile to drive sales for big-ticket items with a new location-based advertising campaign.

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Legal/privacy
Is the Do Not Track Act a threat to digital luxury marketers?

If passed, the Do Not Track Act will let consumers stop companies from gathering their personal information online, but experts agree that there is most cause for concern among mainstream brands rather than those in the luxury sector.

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Marketing
More precise mobile location targeting use by advertisers is skyrocketing: report – Mobile Marketer

Mobile Marketer today – More precise mobile location targeting use by advertisers is skyrocketing: report; Kraft relies on mobile advertising to anchor social efforts.

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Advertising
Gramercy Park Hotel revamps Web strategy to include tailored mobile experience – Luxury Daily

Luxury Daily today – Gramercy Park Hotel revamps Web strategy to include tailored mobile experience; John Varvatos leverages designer personality via HuffPost Style, SXSW chat.

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Columns
Treat mobile holistically rather than as a silo

With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.

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