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Today’s headlines

Database/CRM
Target debuts first nationwide mobile bar code coupon program

Target has launched a nationwide mobile couponing initiative that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.

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Messaging
Pathways to Housing goes mobile to raise funds for homeless

Pathways to Housing released an interactive virtual demonstration to engage the public with the homeless and ultimately drive donations.

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Web site development
News Corp.’s Clear Channel, GE unveil mobile-optimized storefronts

News Corp.’s Clear Channel Radio and General Electric have both debuted mobile-optimized online storefronts to expand their respective footprints and drive revenue.

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Columns
Tips for using QR codes in marketing

As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments.

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