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Today’s headlines

Multichannel retail support Papa Murphy’s hops on digital ordering bandwagon with revamped site
Pizza chain Papa Murphy’s is angling to drive more mobile sales by introducing a new ecommerce platform built into its revamped Web site, suggesting that food and beverage marketers who do not continuously update their ordering tools are behind the times. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Strategy Sephora sparks mobile beauty growth by supporting startups
Sephora is the latest retailer attempting to push mobile innovation by supporting several entrepreneurs with forward-looking takes on the role of smartphones in booking beauty appointments and inspiring shoppers. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Merchandising Timberland fans participate in boot design through mobile discussion
Timberland is using mobile and digital to connect with its audience for a more collaborative process in creating its next line of shoes, which will include a new product fans helped develop. Entire article
Applications Runkeeper accelerates in-app store promotion with workout tie-in
Running application Runkeeper and Jaybird have teamed up on a promotion that rewards runners who complete six workouts with a specially priced pair of wireless headphones. Entire article
Content Mobile Minutes: Facebook buys Masquerade; TV’s radical future; Banks embrace instant payments; Amazon’s delivery network
Today in mobile marketing – Facebook buys Masquerade to challenge Snapchat’s rainbow vomit; The NFL on Facebook is a glimpse at the radical future of TV; Big US banks to take on tech rivals with instant payments; Amazon to lease 20 Boeing 767s to build its own delivery network. Entire article
Content How car-related IoT data will transform the automotive and insurance industries – Mobile Marketer
Mobile Marketer today – How car-related IoT data will transform the automotive and insurance industries; Google brings groundbreaking mobile Web experiences to commuters, travelers. Entire article
Advertising Bloomingdale’s pursues new market segment with in-store scavenger hunt – Luxury Daily
Luxury Daily today – Bloomingdale’s pursues new market segment with in-store scavenger hunt; Bulgari explores snake’s charm throughout history in Roman exhibit. Entire article
Columns Personalizing real-time experiences on mobile
Just as people can be quick to dismiss impersonal desktop interactions, expectations are higher for a personalized, real-time experience on smartphones. The customer journey is no longer linear. It is a lifecycle. Entire article
Columns Luxury brands are more vulnerable than ever to crises
It is not something that any company likes to think about, but crisis communications management should be near the top of the to-do list of every luxury brand this year. Entire article
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