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Social networks
EBay Collections continues to grow – but why no mobile yet?

EBay has just expanded its Collections feature to Britain and Germany, but the online giant has yet to carry the feature over to its mobile site, missing out on a key medium for social engagement.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Content
BBVA Compass taps beacons to drive in-stadium engagement

Bank BBVA Compass recently leveraged beacon technology to help it drive 700 sports fans attending the NBA All-Star Game to visit a nearby booth where they could transform themselves into a virtual bobblehead doll.

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Applications
ASOS supports US expansion with new commerce-enabled app

British online retailer ASOS is making a harder push into the United States market with a new application that lets consumers shop and access additional brand content.

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Advertising
Lionsgate targets mall shoppers to drive mobile ticket sales

Lionsgate is running its fourth campaign to target mall shoppers via Bluetooth and Wi-Fi with a new initiative around the upcoming film “Divergent.”

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Marketing
Days numbered for mobile banners as brands embrace native advertising – Mobile Marketer

Mobile Marketer today – Days numbered for mobile banners as brands embrace native advertising; Mobile payment companies try to break through with mass advertising.

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Advertising
Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology – Luxury Daily

Luxury Daily today – Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology; Bergdorf hosts interactive social media scavenger hunt for SXSW.

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Columns
What retailers must do content-wise to adapt to the rapid shift to mobile

Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.

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