Today's headlines

Multichannel retail support
Columbia Sportswear outlines mobile commerce strategy

Mobile Commerce Daily interviewed Paul Zaengle senior director of ecommerce at Columbia Sportswear regarding the company’s mobile strategy in terms of commerce, inventory management, fulfillment and returns.

Entire article

Messaging
Has mobile giving reached a tipping point?

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

Entire article

Research
Mobile retail market will exceed $12 billion by 2014: Study

The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports.

Entire article

Social networks
AreYouInterested sells virtual gifts via mobile to engage social networkers

AreYouInterested.com’s iPhone application has been downloaded more than 100,000 times and thousands of dollars worth of virtual gifts are being bought daily, per a company executive.

Entire article