Multichannel retail support
Columbia Sportswear outlines mobile commerce strategy
By Giselle Tsirulnik
Mobile Commerce Daily interviewed Paul Zaengle senior director of ecommerce at Columbia Sportswear regarding the company’s mobile strategy in terms of commerce, inventory management, fulfillment and returns.
Has mobile giving reached a tipping point?
By Dan Butcher
An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.
Mobile retail market will exceed $12 billion by 2014: Study
By Rimma Kats
The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports.
AreYouInterested sells virtual gifts via mobile to engage social networkers
AreYouInterested.com’s iPhone application has been downloaded more than 100,000 times and thousands of dollars worth of virtual gifts are being bought daily, per a company executive.
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