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Today’s headlines

Applications White Castle ramps up mobile ordering efficiency with full-service app
Fast food chain White Castle is aiming to be a strong competitor in mobile ordering with a revamped application that pairs Apple Pay, order history, favorites and streamlined offer viewing to keep up with contenders. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice. Entire article
Payments MasterCard pushes for stronger mobile payments, fashion tie-up
MasterCard is supporting stronger innovation in mobile payments technology, with an emphasis on the fashion industry, through a student competition at The New School’s Parsons School of Design hoping to uncover new commerce solutions in wearable designs. Entire article
Columns Webinar on March 30: Steven Alan: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Multichannel retail support Amazon Dash expands capability to connected devices with Brita pitcher
Water filtration product manufacturer Brita has integrated Amazon’s Dash Replenishment functionality into its latest pitcher for a connected experience that automatically reorders filters when needed. Entire article
Messaging partners with messaging app to drive conversational commerce
Ecommerce retailer is one of the first merchants to partner with a new messaging application intended to change how consumers interact with businesses by making it easy to communicate and transact via text. Entire article
Content Mobile Minutes: Deloitte buys Heat; Zuckerberg embraces live video; Amazon’s grocery deal; WhatsApp cuts off BlackBerry
Today in mobile marketing – Deloitte Digital buys creative agency Heat; Mark Zuckerberg embraces live video; Amazon strikes deal with UK grocer Morrisons; WhatsApp is ending support for BlackBerry. Entire article
Content Marketers turn up volume on mobile’s potential for voice-driven engagement – Mobile Marketer
Mobile Marketer today – Marketers turn up volume on mobile’s potential for voice-driven engagement; Tostitos’ emoji-centric social contest misses mark on engagement. Entire article
Advertising Audemars Piguet touts rule-bending capabilities to honor leap year – Luxury Daily
Luxury Daily today – Audemars Piguet touts rule-bending capabilities to honor leap year; Hard luxury dominates duty-free retail with revenue shares exceeding 32pc: report. Entire article
Columns Top 10 takeaways from Mobile World Congress 2016
Mobile World Congress 2016 concluded last week with a record 101,000 attendees, an increase of more than 6 percent from last year. Entire article
Columns Fashion’s newest models are not on the runway
The old paradigm of malls and major brands comprising the market are under siege by channels and service models that cater to a new generation of fashion customer. Entire article
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