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Today’s headlines

AT&T first US carrier to launch location-based marketing service 
 
By Dan Butcher
 
AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers. Entire article
Reliant Energy prioritizes mobile, social to enhance CRM initiatives 
 
By Dan Butcher
 
NEW YORK – A Reliant Energy exec said his company tapped SAP AG to enhance its customer relationship management platform by adding mobile and social elements to its direct-to-consumer and business-to-business initiatives. Entire article
Mainstream adoption of NFC payments 2-plus years away: Sybase 
 
By Dan Butcher
 
Widespread adoption of mobile payments via near field communication is still at least two years away, according to a global survey by Sybase 365. Entire article
Moosejaw Mountaineering employs mobile video to influence purchase decisions 
 
By Rimma Kats
 
Outdoor gear and apparel retailer Moosejaw Mountaineering is using video on its mobile retail site to let consumers experience products before they buy them. Entire article
Frequent app updates key for long-term brand engagement: expert – Luxury Daily 
 
Luxury Daily today – Frequent app updates key for long-term brand engagement: expert; Tom Ford shares vision and inspiration via Sirius XM series. Entire article
Driving mobile commerce 2011 holiday success from the lessons of 2010 
 
Mobile commerce hit its stride during the 2010 holiday season, with some retailers driving up to 7 percent online revenue through mobile devices. Entire article
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