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Today’s headlines

Gaming Gap unzips summer sales with mobile passport for earning badges, winning prizes
Gap is tightening the seams on sales this summer with a 100-day-long sweepstakes encouraging customers to complete daily selfie challenges to earn badges using a mobile-optimized passport feature and potentially win prizes. Entire article
Research Smartphone-reliant shoppers would buy more with in-store mobile tools: report
A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Messaging Wingstop soars with conversational commerce via chatbot initiative
Conversational commerce continues to grow with chicken wing restaurant chain Wingstop the latest to introduce an ordering option through Twitter and Facebook Messenger, bringing its products to where consumers are spending time. Entire article
Strategy Sodexo introduces mobile ordering to 25pc of college campuses
Food service company Sodexo is leveraging a partnership with the Tapingo application to deploy mobile ordering options to more than 850 colleges nationwide, a move that could transform the format of campus dining programs in the near future. Entire article
Content Mobile Minutes: CurrentC exits; Facebook pushes Messenger; YouTube’s transformation; Smartphone growth slows
Today in mobile marketing – Apple Pay rival CurrentC closing up shop for now; Facebook wants all of you on Messenger – now; YouTube’s Susan Wojcicki on transforming the video service; Smartphone growth to hit single digits this year. Entire article
Content Contextual Web trumps responsive design for mobile-first experiences: Forrester Research – Mobile Marketer
Mobile Marketer today – Contextual Web trumps responsive design for mobile-first experiences: Forrester Research; MLB drives innovation with at-game mobile VR experience. Entire article
Advertising Discipline and digital drive growth as consumers begin dictating relationships: Deloitte – Luxury Daily
Luxury Daily today – Discipline and digital drive growth as consumers begin dictating relationships: Deloitte; Louis Vuitton, Hermès and Chanel only houses to record growth: report. Entire article
Columns Mobile technology and the 2016 U.S. presidential election
With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history. Entire article
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