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Today’s headlines

Advertising Gap heats up customer acquisition with commerce-enabled promoted tweets
Gap promoted tweets for its Summer Loves campaign are reaching Macy’s fans on Twitter and include an easy way to make a purchase, helping the retailer to attract new customers and close the loop with a transaction. Entire article
Web site development Food Network taps mobile commerce to drive viewer loyalty
Food Network has introduced an omni-screen commerce experience that will serve its fans thousands of contextual products from its programming to help viewers connect more closely to their favorite shows.  Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Gaming TVG launches mobile horseracing wagering app to broaden reach
TVG, the largest legal online gaming platform in the United States, launched the first native horseracing wagering application for iOS devices, following suit to the sharp increase in mobile gambling. Entire article
Marketing Breitling captures spirit of aviation using video engagement
Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media. Entire article
Marketing Mobile search clicks could drop 60pc from Google’s new warning label – Mobile Marketer
Mobile Marketer today – Mobile search clicks could drop 60pc from Google’s new warning label; Ford puts AppLink platform at forefront of Asia-Pacific push. Entire article
Advertising Hotel brands increase transparency, digital curation for discerning travelers – Luxury Daily
Luxury Daily today – Hotel brands increase transparency, digital curation for discerning travelers; Fendi blends fashion and fun in arcade-themed Harrods pop-up. Entire article
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