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Today’s headlines

Brookstone tests QR codes to drive in-store, catalog sales

Retailer Brookstone has rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales.

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Charles Schwab accelerates mobile strategy

Charles Schwab is joining the ranks of other financial services with mobile depositing as well as targeting on-the-go customers with a new Android application.

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Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

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U.S. NFC transaction value catching up with Far East

Global near field communication mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014, with the United States starting to catch up to other countries, according to a study by Juniper Research.

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Retailers failing to deliver consumers’ mobile expectations: study

With consumers using multiple digital touch points to interact with brands, a new study reveals that retailers are not prepared to meet the demands of their Web-savvy customers.

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Moschino arrives fashionably late to Twitter – Luxury Daily

Luxury Daily today – Moschino arrives fashionably late to Twitter; Net-a-Porter curries favor with influencers via Blog Power List; WISekey technology offers full-circle protection against counterfeits.

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Apple’s Twitter integration for iOS 5 affects social media ads for mobile and tablets

The hidden gem in Apple’s WWDC conference keynote on Monday, June 6 is the significance that Apple’s deep integration of Twitter could have for marketers.

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