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Today’s headlines

Advertising
Mobile advertising effective at driving commerce: Microsoft MMF keynote

NEW YORK – Citing case studies from Ace Hardware, Ford, Amtrak and Fox’s Avatar, a Microsoft exec showed how mobile can close the loop from advertising to transactions.

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Social networks
Carrabba’s Italian Grill applies social to mobile marketing strategy to reward customers

NEW YORK – An executive form Carrabba’s Italian Grill talked to attendees of the Mobile Marketing Forum on how to apply a social aspect to a mobile marketing program.

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Messaging
Rite Aid, NHL’s Blackhawks tap SMS to drive sales: MMA Forum

NEW YORK – Case studies at the MMA Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.

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Content
ESPN announces mobile ticketing service, partners with StubHub

New York – During a keynote at the MMF, ESPN announced a mobile ticketing service that will further advance the company’s position in mobile.

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practices, insight and analysis on the next frontier of retail.

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