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Today’s headlines

Applications Visa’s mobile payments blitz continues with support for bank apps
Visa is strengthening its stronghold on mobile payments with the introduction of the Digital Commerce platform, which offers financial institutions such as Webster Bank and PNC Bank the ability to roll out their own consumer-facing apps. Entire article
Applications Under Armour taps 170M fitness users for new shopping app
Under Armour is bulking up on mobile by adding a shopping application to the brand’s array of fitness titles, providing more than 170 million users with a personalized experience based on their workout history. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Search Mobile search’s role expands as cross-platform partnerships bloom
Local merchants are realizing a more powerful stance on mobile search with users increasingly able to directly order services within results, as evidenced by Pingup’s partnership with Yahoo as well as Yelp’s new tie-ups, including with Entire article
Payments PayPal advances mobile checkout convenience new One Touch log-in requirements
PayPal is making it even easier for consumers to shop on mobile by eliminating the need to continuously opt in for One Touch checkout. Entire article
Content Mobile Minutes: Social media time shrinks; Snapchat redesigns; Verizon eyes Yahoo; T-Mobile’s loyalty program
Today in mobile marketing – People are spending much less time on social media apps: report; Snapchat redesigns app to shift attention to media channels; Report: Verizon to bid $3B for Yahoo Web assets; T-Mobile offering all customers free Warcraft ticket, Vudu rentals, stock and other new perks. Entire article
Content Express, Lexus seek bigger results from less-intrusive Pandora ads – Mobile Marketer
Mobile Marketer today – Express, Lexus seek bigger results from less-intrusive Pandora ads; Century 21 optimizes Father’s Day gift-giving with tongue-in-cheek approach. Entire article
Advertising Ruinart reflects on rosé with heritage-focused content – Luxury Daily
Luxury Daily today – Ruinart reflects on rosé with heritage-focused content; Chinese UHNW increase overseas philanthropy: Hurun. Entire article
Columns Stay on top of mobile search habits to benefit from Google’s “Micro-Moments”
The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers. Entire article
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