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Today’s headlines

Social networks Old Navy matches flip-flops to emoji use in summer promotion
Old Navy’s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers’ perfect pair of flip-flops based on their icon use. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Strategy Chipotle continues winning streak of text-to-win campaigns with MLS partnership
Chipotle Mexican Grill is continuing its tried-and-true method of SMS-based promotions by offering consumers a chance to win a trip to Denver for AT&T Major League Soccer All-Star Week to kick off the new partnership. Entire article
Merchandising NBA’s flagship store drives sales via mobile devices
The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales. Entire article
Social networks 33pc who use social for customer service get no response: study
Research showing that 33 percent of consumers who contact brands on social media with a customer service question never get a response suggests that companies are not meeting consumer needs even though social is a commonly used channel, according to The Northridge Group. Entire article
Applications Residence Inn taps augmented reality-enabled social hours to fuel stays
Residence Inn by Marriott is driving interest in its social hour by enabling guests to use augmented reality application Blippar to scan beverage coasters with their smartphones to access suggested food and beer pairings and customizable selfies. Entire article
Content Mobile Minutes: Facebook Lite app; Smartwatches in Switzerland; Line app’s group conversations; Wearables for women
Today in mobile marketing – Facebook Lite app launched to tap emerging markets; Watchmakers race Apple to introduce smartwatches in Switzerland; New Line app enables group conversation for 200 people; Can women’s wearables do more than look pretty? Entire article
Content Marriott’s mobile welcome built on wooing bookings back from OTAs – Mobile Marketer
Mobile Marketer today – Marriott’s mobile welcome built on wooing bookings back from OTAs; Apple Watch developers fail at finding unique use case for wrist. Entire article
Advertising 42pc of consumers have never shopped on mobile: report – Luxury Daily
Luxury Daily today – 42pc of consumers have never shopped on mobile: report; Luxury is now entering a “decade of change,” says Deloitte exec. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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