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Today’s headlines


Applications
Walmart taps augmented reality to engage in-store customers

In the latest example of how Walmart is using mobile as a key part of its promotional strategy for summer blockbuster films, the retailer has launched the Web Slinger augmented reality app, featuring Spider-Man and enabling customers to interact with in-store displays to access exclusive content.

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Applications
Are foursquare changes enough to hold onto its seat at the table?

The bloom came off check-in applications a while ago and now foursquare, a significant force behind the trend, has unveiled a significant update that takes the focus away from check-ins and places it on making the app more of a recommendation engine.

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Marketing
Sovereign Bank introduces mobile wallet promotion

Sovereign Bank has rolled out a mobile wallet promotion that rewards consumers who link their debit MasterCard to their LevelUp account.

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Content
Urbanspoon furthers mobile push with real-time reservations

Urbanspoon is continuing its push to be a leader in the online dining space with an update that lets users see restaurant reservations in real-time.

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Social networks
Twitter monetizes mobile where others fail – Mobile Marketer

Mobile Marketer today – Twitter monetizes mobile where others fail; Hooters beefs up mobile efforts with incentivized SMS campaign.

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Advertising
Corcoran taps New York Times readership for app push – Luxury Daily

Luxury Daily today – Corcoran taps New York Times readership for app push; Dior intros Addict line with all-encompassing social media sell.

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Research
Clarification: 67pc of mobile buyers use PayPal for purchases: study

A photograph of Crutchfield’s mobile site appearing in a story in yesterday’s newsletter inadvertently gave the impression that the multichannel merchant had participated in the study about alternative payments. We apologize for any misunderstanding.

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Columns
Making mobile advertising work – after the click

When conducting mobile advertising, brands should be asking that one-word question: “And … ?” Yes, in and of themselves, mobile ad programs are great.

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