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Today’s headlines


Gaming
Six Flags, Ask.com entice consumers to visit theme park via mobile rewards game

Six Flags has partnered with Ask.com to roll out a month-long test campaign that combines location-based rewards with a mobile game.

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Classic Guides
Mobile Marketer’s State of Mobile Advertising 2011

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

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Applications
LivingSocial takes a bite out of mobile via new LBS deals initiative

Daily deals giant LivingSocial is offering consumers $1 lunch offers in Midtown Manhattan via its new instant deals feature on its mobile app.

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Research
Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

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Web site development
Republic aims for convenience, increased sales via mobile site

Fashion retailer Republic is letting on-the-go consumers search, browse and buy products via its mobile-optimized site.

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Q&A
Usablenet’s Jason Taylor discusses the future of mobile commerce

The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see a tipping point for mobile commerce on the horizon?

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Advertising
Ralph Lauren, Armani lead fashion brand resonance list – Luxury Daily

Luxury Daily today – Ralph Lauren, Armani lead fashion brand resonance list; Audemars Piguet targets chopper-flying execs for time pieces.

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Columns
Why native apps have an edge over mobile Web

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

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