Mobile advertising effective at driving commerce: Microsoft MMF keynote
By Dan Butcher
NEW YORK – Citing case studies from Ace Hardware, Ford, Amtrak and Fox’s Avatar, a Microsoft exec showed how mobile can close the loop from advertising to transactions.
Carrabba’s Italian Grill applies social to mobile marketing strategy to reward customers
By Giselle Tsirulnik
NEW YORK – An executive form Carrabba’s Italian Grill talked to attendees of the Mobile Marketing Forum on how to apply a social aspect to a mobile marketing program.
Rite Aid, NHL’s Blackhawks tap SMS to drive sales: MMA Forum
NEW YORK – Case studies at the MMA Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.
ESPN announces mobile ticketing service, partners with StubHub
By Rimma Kats
New York – During a keynote at the MMForum, ESPN announced a mobile ticketing service that will further advance the company’s position in mobile.
Mobile Commerce Daily’s Classic Guide to Mobile Commerce
By Mickey Alam Khan
Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practices, insight and analysis on the next frontier of retail.
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