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Applications
Denny’s drives in-store traffic across the country via rewards-based mobile app

Denny’s has launched its first mobile application that celebrates the restaurant chain’s limited-time menu and offers consumers rewards when they complete challenges and check-in to the company’s locations.

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Multichannel retail support
American Eagle expands mobile loyalty program to more than 1,000 stores

American Eagle Outfitters is expanding its mobile loyalty program nationally after a successful pilot, enabling more customers to earn rewards by simply walking into a store and to receive special offers.

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Messaging
How Procter & Gamble’s CoverGirl could improve its mobile coupon program

Although Procter & Gamble’s cosmetic line CoverGirl is on the right track by using SMS messages to alert consumers about coupons, the effort falls flat on several levels without a clear call-to-action.

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Research
67pc of mobile buyers use PayPal for purchases: study

In a sign that alternative payment options play an important role in mobile commerce, new data from ShopVisible reveals that PayPal was used by consumers in 67 percent of mobile transactions.

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Marketing
Syniverse, BBB Mobile Giving Foundation expand global reach through new partnership

Syniverse is working with the BBB Mobile Giving Foundation to help support the use of mobile and get the word out about how the medium enables charitable contributions around the world.

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Advertising
Infiniti releases first touch-screen ad for XJ – Luxury Daily

Luxury Daily – Infiniti releases first touch-screen ad for XJ; Nordstrom taps new wedding discovery site to engage affluent brides-to-be.

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Social networks
Will self-serve ads help Facebook open mobile revenue floodgates? – Mobile Marketer

Mobile Marketer today – Will self-serve ads help Facebook open mobile revenue floodgates?; How push notifications add longevity to an app.

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Columns
Publishers should not be intimidated by mobile advertising

It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don’ts to start publishers off on the right foot when developing a mobile strategy.

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