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Today’s headlines


Strategy
3 pressing issues facing retailers and marketers using mobile

There is no doubt that mobile is growing, but the industry faces several pressing questions if it wants to continue moving along the same path.

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Research
Rich media ads on iPad outperforming iOS, Android devices

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

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Applications
Al’s Pizza House bolsters food sales via mobile ordering app

Al’s Pizza House is letting on-the-go consumers place pick-up, dine-in, delivery and catering orders via their mobile device.

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Research
Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

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Banking
First Tennessee Bank lets consumers bank securely via end-to-end mobile service

First Tennessee Bank has introduced mobile services that let consumers execute daily banking and treasury management tasks via their smartphones.

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Advertising
Marc Jacobs sees 2pc click-through rate with advertorial – Luxury Daily

Luxury Daily – Marc Jacobs sees 2pc click-through rate with advertorial; Hugo Boss, Kiehl’s, Frette roll out promos for Father’s day.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
How mobile technology is changing the way that consumers bank

As mobile technology continues to attract new, savvy and informed users, the banking industry must use innovative mobile techniques to connect with existing customers as well as attract prospects.

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