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Today’s headlines

Database/CRM
PepsiCo taps mobile for loyalty program to reward beverage consumption

PepsiCo Foodservice has launched a mobile loyalty program in the form of an iPhone application that rewards consumers for visiting restaurants that serve Pepsi beverages.

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Applications
MasterCard enables person-to-person payments for iPhone, iPad

MasterCard Worldwide has launched the MasterCard MoneySend service for Apple’s iPhone and iPad users to enable peer-to-peer mobile payments.

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Applications
Cellfire rolls out grocery coupon service for mobile apps

Cellfire has rolled out a grocery coupon syndication platform for iPhone and Android applications.

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Payments
Zong lets Android developers integrate one-click payment into apps

Zong has opened a private beta for developers to start experimenting with its new one-click payment functionality on Android.

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practices, insight and analysis on the next frontier of retail.

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