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JCPenney leverages database to build new SMS program, drive opt-ins

JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.

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Applications
Crate & Barrel 3D mobile app amplifies shopping experience

Crate & Barrel is letting consumers transform and redesign any room in their home via its new 3D mobile application.

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Applications
Moe’s Southwest Grill extends mobile offer to celebrate opening of 500th location

Moe’s Southwest Grill is driving adoption of mobile ordering with a new offer for a free burrito with a purchase when customers use the chain’s application.

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Payments
Oklahoma food bank raises more than $296K via mobile following tornadoes

Following recent tornadoes in Oklahoma, the Regional Food Bank of Oklahoma raised more than $296,000 in one week from mobile donations.

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Advertising
Apple tunes up iAd in grab for more mobile advertising dollars – Mobile Marketer

Mobile Marketer today – Apple tunes up iAd in grab for more mobile advertising dollars; 7-Eleven drives app downloads via product call-to-action.

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Advertising
Mercedes-Benz propels environmental efforts via mobile app – Luxury Daily

Luxury Daily today – Mercedes-Benz propels environmental efforts via mobile app; Gucci CEO claims philanthropy gives meaning to luxury products.

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Classic Guides
Mobile Marketer’s Classic Guide to Mobile Creative

Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

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Columns
Book excerpt: Deliver total product experiences

What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.

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