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Today’s headlines


Advertising
Best Buy furthers mcommerce commitment with shoppable mobile ads

Best Buy is continuing to bank on mobile advertising as a workhorse to help the company drive online sales.

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Web site development
Eddie Bauer takes first major step into mobile with commerce-enabled site

Multichannel retailer Eddie Bauer has rolled out a mobile commerce-enabled site to not only increase sales, but to also create a new revenue channel.

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Applications
Capital One revamps mobile app to include offers from Starbucks, Whole Foods

Capital One has updated its mobile banking app to enhance the customer experience by enabling customers to receive special offers from retailers such as Whole Foods and Starbucks.

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Multichannel retail support
University Co-op drives sales, engagement via app-based location services

University of Texas has updated its mobile application, enabling its University Co-op store to engage directly with customers via location-based services such as special offers and check-ins.

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Marketing
Location-based advertising still searching for its place – Mobile Marketer

Mobile Marketer daily – Location-based advertising still searching for its place; Kindle Fire shipments tank but CTRs still strong.

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Advertising
Van Cleef & Arpels differentiates bridal app via lifestyle twist – Luxury Daily

Luxury Daily today – Van Cleef & Arpels differentiates bridal app via lifestyle twist; Ferragamo first to tap the Louvre for live-streaming resort show.

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Columns
Moving from app cost per install to profit per install

Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?

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