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Research
NFC payment volume forecast revised downward by more than 40pc: Gartner

Mobile payments are not growing as quickly as previously expected, especially payments enabled by near-field communication technology, with the forecasted volume down more than 40 percent, according to a new report from Gartner.

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Software and technology
Burger King leverages on-pack QR codes to activate soccer-themed mobile game

Fast food chain Burger King is leveraging QR codes on its packaging to enable users to play a soccer-themed game on their mobile devices and enter for a chance to win tickets to a match in Barcelona.

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Content
American Red Cross digital training program aims to help disaster relief volunteers

The American Red Cross has introduced a technology-based training program for disaster relief volunteers that will let them access information remotely through mobile devices.

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Advertising
Priceline debuts TV ad to highlight mobile offerings

Priceline has rolled out a new television campaign that focuses on showing consumers how to use their mobile devices to book hotels.

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Marketing
IOS update alone not likely to give Apple much of a boost – Mobile Marketer

Mobile Marketer today – IOS update alone not likely to give Apple much of a boost; KFC makes location focal point in latest mobile advertising endeavor.

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Advertising
62pc of omnichannel shoppers’ spend is on premium luxury: American Express – Luxury Daily

Luxury Daily today – 62pc of omnichannel shoppers’ spend is on premium luxury: American Express; American Express; Hugo Boss exec: ‘Made by’ trumps ‘Made in’ to luxury consumers.

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Columns
All bar code readers are not created equal

What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.

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