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Today’s headlines

NFC payment volume forecast revised downward by more than 40pc: Gartner

Mobile payments are not growing as quickly as previously expected, especially payments enabled by near-field communication technology, with the forecasted volume down more than 40 percent, according to a new report from Gartner.

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Software and technology
Burger King leverages on-pack QR codes to activate soccer-themed mobile game

Fast food chain Burger King is leveraging QR codes on its packaging to enable users to play a soccer-themed game on their mobile devices and enter for a chance to win tickets to a match in Barcelona.

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American Red Cross digital training program aims to help disaster relief volunteers

The American Red Cross has introduced a technology-based training program for disaster relief volunteers that will let them access information remotely through mobile devices.

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Priceline debuts TV ad to highlight mobile offerings

Priceline has rolled out a new television campaign that focuses on showing consumers how to use their mobile devices to book hotels.

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IOS update alone not likely to give Apple much of a boost – Mobile Marketer

Mobile Marketer today – IOS update alone not likely to give Apple much of a boost; KFC makes location focal point in latest mobile advertising endeavor.

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62pc of omnichannel shoppers’ spend is on premium luxury: American Express – Luxury Daily

Luxury Daily today – 62pc of omnichannel shoppers’ spend is on premium luxury: American Express; American Express; Hugo Boss exec: ‘Made by’ trumps ‘Made in’ to luxury consumers.

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All bar code readers are not created equal

What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.

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