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Today’s headlines


Research
Consumers prefer PayPal mobile wallet over Google, Apple: report

Of the consumers who are interested in mobile wallets, more would consider using PayPal as their primary provider over Google or Apple, according to a new report from Carlisle & Gallagher Consulting Group.

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Multichannel retail support
The Container Store aims to increase sales via themed interactive mobile catalogs

Organization and storage retailer The Container Store is looking to strengthen its Web, tablet and mobile commerce strategy via a new initiative that centers around interactive digital catalogs.

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Payments
Square rolls out distribution to 20,000 retailers to expand reach

Square is aiming to make a larger splash in mobile payments by selling its products in retail locations, including Walgreens, FedEx Offices and Staples.

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Applications
Intuit targets small business owners via mobile money management app

Intuit Inc. is making it easier for small business clients to easily keep track of their finances with a mobile application that sets payment reminders.

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Advertising
Subway mixes video into summer campaign to up mobile advertising strategy – Mobile Marketer

Mobile Marketer today – Subway mixes video into summer campaign to up mobile advertising strategy; Mobile lands starring role in DreamWorks Animation’s marketing campaign.

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Advertising
Bentley showcases GT via first model-specific app – Luxury Daily

Luxury Daily today – Bentley showcases GT via first model-specific app; Rebecca Minkoff sees 100pc spring shoe sale growth due to Instagram: cofounder.

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Columns
FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms

Marketers who use mobile and social media face challenges that these platforms present when making clear and conspicuous disclosures complying with FTC Dot Com Disclosure Guidelines.

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