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Today’s headlines

Applications Victoria’s Secret gamifies iPad app to prompt online, in-store sales
Citi has introduced a mobile-optimized version of its CitiManager desktop portal to let corporate cardholders view account information, statements and transactions. Entire article
Applications Alaska Airlines drives app engagement with Passbook integration, push messaging
Consumers who rely on digital platforms to help with purchase decisions are also the shoppers most likely to use their mobile devices to do so, according to a new study from GroupM Next. Entire article
Marketing Is mobile native advertising over-hyped? – Mobile Marketer
Luxury Daily today – Mr Porter engages Father’s Day gift shoppers via lifestyle contest; 25pc of fashion brands’ customers are luxury newcomers: American Express. Entire article
Columns Social customer service on-the-go


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